Questions, answered.

Most children's toothpaste is mint-flavoured. For kids who can't stand strong flavours — whether that's sensory sensitivity or simply because mint is too much — brushing becomes a daily battle. Bumbl Co is 100% mint-free and menthol-free, with three flavours kids genuinely enjoy. It was developed by a registered Oral Health Therapist who saw this problem in clinic every day, and tested by the kids who needed it most.

Yes. Bumbl Co contains 500 ppm sodium fluoride — the clinically recommended level for children's toothpaste — and is free from SLS, PEGs, parabens, artificial colours, sugar, and dairy. Suitable from age 2 with adult supervision. Children under 6 should use a pea-size amount with adult supervision.

Bumbl Co is suitable for children aged 2 and above. Children under 6 require adult supervision during brushing.

Yes. All Bumbl Co toothpastes contain 500 ppm sodium fluoride, providing effective cavity protection at the level recommended for children's toothpaste.

Sensory-friendly means the product has been formulated to minimise the sensory triggers that cause many children to refuse standard toothpaste — primarily the intense burning sensation of mint and menthol. Bumbl Co is completely mint-free and menthol-free, with gentle fruit flavours that are well-tolerated by sensory-sensitive children.

Three flavours: Bumbl Gum (bubble gum), Monster Melon (watermelon), and Strawberry Yoghurt (strawberry). All three are available individually at $6.99 each, or as the Tasty Trio pack (3 × 50g) — trio pricing coming soon.

Absolutely. If you don't like mint either, you're welcome here.

WINK stands for Where White meets Pink. It's a brushing technique developed by Joe, our founder and registered Oral Health Therapist, that teaches children to brush at the gumline — where the white tooth meets the pink gum — which is where most dental decay begins. It's printed on every Bumbl Co tube.

Two steps: brush all surfaces of the tooth, then find the WINK — where the white meets the pink — and brush there too. Simple enough for kids to remember and do independently.

Yes. It was developed by a registered Oral Health Therapist based on clinical observation across hundreds of paediatric dental appointments, and is consistent with guidance on effective plaque removal at the gingival margin.

Focus on technique, not time. The WINK Method teaches kids to brush at the gumline — where most plaque builds up — rather than watching a clock. A thorough, well-aimed brush beats two minutes of aimless scrubbing every time. Done properly, the WINK Method takes about thirty seconds.

Click "Shop Now" on any page. You'll be taken to our fulfilment partner, The House of Mouth, where you can complete your purchase securely.

All orders are fulfilled by The House of Mouth, Bumbl Co's trusted fulfilment partner.

Delivery times and costs are managed by The House of Mouth. Please refer to their website for current shipping information.

Bumbl Co is currently available online via The House of Mouth. We're rolling out to physical stockists — check our Where to Find Us page for updates.

Currently Bumbl Co is available to Australian customers. Email info@bumblco.com for international enquiries.

Visit our For Clinics page and click "Set Up Your Clinic Account." This will take you to The House of Mouth wholesale portal.

Yes. Bumbl Co trial tubes are available in a 12g format specifically designed for clinic use, in all three flavours.

Bumbl Co is in the process of obtaining certification from the Australian Dental Health Foundation. Details will be published here once confirmed.

Yes. All Bumbl Co toothpastes are free from Sodium Lauryl Sulphate (SLS).

Yes. All Bumbl Co products are vegan and dairy-free.

Yes. The tube, cap, and box are all 100% recyclable.

Bumbl Co is developed in Australia and manufactured in China.